Over the last year, Southwest Airlines (LUV) has gone through some pretty extensive changes.
After Elliott Investment Management took over as majority investor in 2024, the airline also cut 15% of its workforce, along with axing several top executives and dropping longstanding policies for open seating and included bags.
The last two perks — of being able to choose one’s seat after boarding and bring two checked bags even in the lowest fare classes — were what earned the Dallas-based airline the loyalty of many of its customers.
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